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The Global Food Supply Chain
New market opportunities mean big business, and big risk. By LARA L. SOWINSKI N N kt t iti bi b i
otwithstanding the increased movement by con- sumers and grocers alike to "buy local," the food chain is becoming progressively more globalized for most countries around the world. This globalization has created a range of opportunities and risks. On the positive side, U.S. companies are
aggressively eyeing new markets with millions of potential consumers. Conversely, a far reaching and more complex supply chain is prone to risks brought about by regulatory and non- tariff barriers, disruptions due to natural disaster, political upheaval and economic instability, rising oil prices and its effect on food production and transporta- tion, and the dynamic and unre- lenting variations in consumer demands and desires.
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14 MARCH 2012 • FOOD LOGISTICS
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