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H S O F T W A R E A D T SHOWCASE P T O N 2012 E C S T Monitor and Manage Assets With CoolTrax Fresh inTransit FL H R C 100 STUD F LA S E V E N D OYR E N O L O G Y D V I P R O E C ooltrax is a leading provider of real-time temperature monitoring solutions for temperature-sensitive, perishable food and beverage products throughout the supply chain. Cold chain solutions, such as Fresh inTransit, offer more than just temperature monitoring ��� it gives food and beverage managers the ability to monitor and manage assets, employees, and expenses related to fuel consumption. The Fresh inTransit solution tracks the location and temperature of refrigerated trailers and reefers in real time. It differs dramatically from passive data loggers in a number of ways. Where data loggers use passive temperature monitoring technology, Cooltrax empowers users to proactively control situations based on real-time data and information. Passive temperature monitoring software doesn���t help prevent spoilage ��� Cooltrax does. ���With a load in crisis, because of our real-time monitoring, you might have a chance to save the perishable load,��� says Shawn Allaway, president of Cooltrax. ���We don���t compete with data loggers because data loggers are passive and provide a static, historical snapshot. They are incapable of managing anything.��� Proactive food and beverage managers can easily monitor their assets through a web-based interface, 24/7, from anywhere in the world. The interface portrays detailed graphs and reports that provide an intuitive record of historical information. Cooltrax���s solution utilizes telemetry and wireless technologies to track and trace perishable shipments. The temperature and other performance violations are reported immediately through SMS and email. Analyzing performance violations will give a more comprehensive look into their supply chain. ���A large part of what we do is around www.foodlogistics.com driver behavior and fuel savings,��� says Allaway, ���that all ties into temperature compliance.��� With Fresh inTransit, a manager can monitor the trailer door activity of each compartment and can take immediate action if a door has been opened for an excessive amount of time. Minnesota-based Schwan���s Home Service, an online grocery store that delivers easy-to-prepare frozen meals, uses Cooltrax solutions to ensure their products remain at the optimum frozen temperature. ���At Schwan���s Home Service, we pride ourselves in the fact that our products never go through the freeze-thaw cycle, which happens with a lot of grocery store products,��� says Ron Moore, region vice president of Schwan���s Home Service. ���To augment our already stringent process, we began utilizing Cooltrax systems to ensure our products are kept at the optimal temperature through all phases of the transportation system.��� California-based Core-Mark, a marketer and distributor of packaged consumer products, also employs Cooltrax for reefer and distribution center monitoring solutions. According to Frank Kovach, director of transportation for Core-Mark, ���We can now remotely monitor our Carrier refrigeration units, determine the location of our untethered trailers and bring this information into our state-of-the-art warehouse management system.��� With the installation of the Cooltrax Gateway in distribution centers, Core-Mark now has the capability to monitor critical control points throughout storage and holding rooms. Simply put, Cooltrax allows food and beverage companies to extend the shelf life of their product and optimize their supply chain logistics, while saving considerable time and money. 1 Tara Boulevard Suite 301 Nashua, NH 03062 CoolTrax USA (877) 667 6868 www.cooltrax.com FOOD LOGISTICS ��� JANUARY/FEBRUARY 2013 51