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Issue link: https://foodlogistics.epubxp.com/i/110983
are using smartphones and computers to purchase goods and services, and every segment of the retail sector is being impacted from apparel and electronics to food and beverage. Allan Davies, CMO of Symphony EYC (formerly Aldata), says that, ���In the United States, there is an increasing demand to use online and mobile technologies to improve the grocery shopping experience. Shoppers want easier, more personalized, and more control over their choices and will make decisions on where they shop based on the level of these services.��� The company, a provider of retail and distribution improvement software, conducted a survey of one thousand U.S. consumers over the recent holiday period with a focus on the benefits and motivations of using mobile technology for grocery shopping, in particular. Among the findings, the most compelling advantage for grocery shoppers to use mobile technology is to avoid lines and waiting, with 54 percent of respondents citing this reason. When asked specifically about the advantages of using smartphones to shop for groceries, 60 percent of respondents said receiving personalized promotions on their favorite products would make online shopping easier, while almost 73 percent were attracted by the ability to compare prices via their smartphones. However, the survey also revealed that 88.5 www.foodlogistics.com Dematic is focused on multi-channel distribution solutions that meet the demands related to Internet fulfillment. percent of those polled had not yet used their smartphone to actually buy groceries during the past 12 months. Of course, the lack of robust online grocery sites and options could definitely have something to do with this revelation. At the very least, it should serve as a wake-up call to the industry that consumers are actively looking for new ways to purchase groceries and there���s a sizeable opportunity here for retail grocers. As for grocery pick-up and FOOD LOGISTICS ��� JANUARY/FEBRUARY 2013 19